Founders / makers
When an idea needs form, 3D visuals, a prototype and presentation material. So it can be understood before production, partners or investment decisions.
Product design · Packaging · CAD/3D · Prototypes · Displays
Ideas shaped into clear decisions.
IDERA turns early thoughts, needs and images into products, packaging, prototypes and display elements that can be presented, evaluated and moved forward with confidence.
01
Clear visuals before committing time, money or collaborators.
02
CAD/3D, prototypes and visuals that support decisions.
03
Design direction for a product, package, display or workflow.
Studio approach
We do not start from a “nice image”. We start from the decision the client needs to make.
My work sits between design thinking and technical reality: what a product needs to express, how it is used, how it is presented, how it is prototyped and how it is explained to collaborators or clients.
Technical base
Graduate Mechanical Engineer with MSc in CAD/CAM Systems and Product Design (specialization: Product Design), experience in CAD/CAM, 3D design and technical product development.
With experience in industrial, technical and product design.
For whom
For people who have an idea, product or space and need serious design direction.
Small production teams
For small production teams, workshops, labs or technical spaces that need requirements organization, ergonomics, material/workflow flow and clean geometry before the next stage.
Retail / Professional spaces
For cafes, restaurants, pharmacies, bakeries, fashion stores, barber shops and hair salons that need functional layout, clear flow, counters, shelves, vitrines or custom displays.
Services
Four ways to make an idea clearer, more presentable and more ready for the next step.
01 / Product & Packaging
Product and packaging design.
Form, ergonomics, 3D geometry and visual language for objects that need to stand properly in the market.
02 / CAD & Visualization
CAD/3D visuals for decisions.
Clean models, renders and presentations for evaluation, discussion, refinement or costing with collaborators.
03 / Prototypes
Prototypes that reduce uncertainty.
3D printed tests for scale, fit, assembly, feel, presentation and fast direction validation.
04 / Display Systems & Retail Direction
Custom display elements.
Design and functional direction for stores, professional spaces and points of sale: customer flow, counters, shelves, vitrines, order/pickup points, custom displays and product presentation setup, without replacing full architectural or construction studies.
Why it works
Before investing in “making it happen”, invest in “making it make sense”.
Human use
Form is tested through use, ergonomics, handling, access, product presentation and experience.
Engineering logic
Aesthetics are grounded in geometry, constraints, materials, fit and practical technical direction.
Design evidence
The outcome must be explainable through CAD/3D, visuals, prototypes, direction drawings or a clear collaborator brief.
Indicative applications
One studio, different fields of application.
Technical product concept
Drone concepts with clean geometry.
Product language
Form, material and visual consistency.
Commercial spaces / retail
Stores & professional spaces.
Flow, counters, shelves, vitrines, displays and product presentation setup.
Workflow direction
Organizing the brief, requirements and next steps.
Images function as representative concept visuals and show application directions. Every real solution is shaped by a brief, measurements, needs, materials and goals.
Additional technical fields of application.
Indicative applications of design direction, CAD/3D visualization and concept development for technical, industrial, e-mobility and urban products.
Technical / industrial systems
Metal racks for renewable-energy batteries, equipment bases and technical systems with clean geometry.
Mobility & charging solutions
Charging points, enclosures and e-mobility solutions for electric cars, bicycles and related products.
Urban & public equipment
Urban equipment such as city bins, bus stops and public-space elements with emphasis on use, durability and clean form.
Process
The collaboration process with IDERA.
01 / Brief and goal
We start from the decision that needs to be made.
What you want to achieve, what already exists, who it is for and what the next practical step should be.
02 / Material, measurements and needs
We collect what is needed so we do not guess.
Photos, sketches, dimensions, examples or a description of the product/space. Where needed, an on-site meeting or measurement can be arranged.
03 / Design direction
Form and the logic of the solution are clarified.
Form, functional logic, ergonomics, key materials, presentation image and next steps become a clear direction.
04 / CAD/3D visual, prototype or technical material
You receive a clear image for evaluation.
CAD/3D model, render, direction drawing, presentation or prototype for review, where needed.
What you send
- Photos
- Sketches or dimensions
- Idea or problem
- Reference material
- What you need to decide
What you get back
- Clear design direction
- CAD/3D visual or render
- Flow/ergonomics proposal
- Presentation image for a product or space
- Drawing or brief for collaborators
- Prototype where needed
Functional workflow
Flow, ergonomics and everyday operation.
In a cafe, bakery, pharmacy, retail space, small workshop, lab or technical space, the problem is not always the image. Often it is the flow: where the customer or material enters, where the order or work happens, where tools are located, where staff moves, where waiting, delay or confusion appears and which points need better organization.
IDERA maps that operation and proposes clearer design and functional direction for customer, staff, material or task flow, ergonomics, counter layout, cash desk, shelves, tools, vitrines, displays and everyday use of the space.
Entry / intake
Order / work
Payment / processing
Waiting / intermediate stage
Delivery / completion
Workstation reset / restocking
Images function as indicative concept visuals. Every real solution is shaped by a brief, measurements, needs, materials and goals.
What is reviewed
- Customer or material path
- Staff path
- Order, payment, preparation, work or delivery
- Waiting and congestion points
- Cash desk, counters, shelves, vitrines and displays
- Flow of materials, tools or components
- Workbenches, workstations and storage points
- Ergonomics and practical everyday operation
What you receive
- Simple flow mapping
- Functional layout direction
- Suggestions for counters, shelves, vitrines, tools or displays
- CAD/3D image or concept visual where needed
- Short direction brief for collaborators or technical partners
This service concerns design and functional direction. It does not replace architectural, construction, MEP, structural, licensing, HACCP, regulatory or labor-law studies.
Collaboration
Remote when possible. On-site when needed.
The registered base of the business is in Vasiliko, Chalkida, while collaboration can be organized across Greece and internationally. For product design, packaging, CAD/3D, visualizations, prototypes and technical direction, most stages can be handled digitally.
For projects that require physical contact with a space, product or point of sale, an on-site meeting can be arranged by agreement in Evia, Corfu and nearby areas depending on presence period.
Start here
Send what you have in mind. We will turn it into a clear starting point.
Briefly describe the product, packaging, prototype, display or shop/presentation space, such as a cafe, restaurant, pharmacy or fashion store. A sketch, photo, measurement or idea is enough for the first step.